Our Vision Our vision is to become the leading brand in the rental of all sorts of vehicles and to have the widest network of branches in GCC. It would be our earnest endeavour to continuously improve our products and services by means of innovation, following up customer feedback and self assessment. Our Mission Providing the finest transport services has been our forte since inception in 1971. Our mission is to continue giving world class rental services at affordable rates. We aim to provide unparalleled services thus setting higher standards in car rentals. Our Values Our business is known for the importance we attach to customer satisfaction, ethical business behaviour and respect towards our employees. We work by these principles and adhere to them at all times.